Family-safe by design: No graphic violence. No explicit fear. No adult content.*

SOFACLUB.TV brings back a shared place for family entertainment — made for the living room, not just individual devices. Watch together, instead of streaming alone.

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The Concept

One channel for the whole family.

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Curated family entertainment.

Best-in-class entertainment built on premium content from premium partners worldwide: carefully selected family films, series, recognisable classics, international titles and original IPs. No title beyond FSK 12 / PG-13 — family entertainment across generations, from children to grandparents.

Programming

One brand. Multiple windows.

Designed for flexible exploitation across linear, on-demand and connected-TV environments. Curated programme zones create a consistent brand experience, while rights, territories and distribution windows can be managed platform by platform, including geoblocked rollouts where required.

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Mascots

The Wummis

The Wummis give SOFACLUB.TV a warm and recognisable identity. They guide families through the channel, connect content zones and breaks, and help build a brand world that can grow beyond the screen.

Why SOFACLUB.TV

Four good reasons to get on board now

For Content Partners

SOFACLUB.TV creates an additional exploitation window for family content across FAST, AVOD and connected-TV platforms. Catalogue titles, evergreen IP and new family productions gain renewed visibility in a curated, brand-safe channel with a clearly defined, premium editorial profile.

For Brand & Growth

Advertising on SOFACLUB.TV means no brand ever appears in an inappropriate, harmful or reputation-damaging environment. Clear positioning in the family segment delivers full-scope audience reach in a safe, premium environment — built for recognition, loyalty and future extensions such as sponsorships, specials, licensing and merchandising.

Market Opportunity

Germany is currently the fastest-growing FAST market after the US (source: Omdia). Combined with a family segment that is still under-represented in the FAST landscape, this creates a rare window of high growth potential for early movers — with few comparable offerings today.

For Platforms

A ready-to-programme family proposition with clear positioning, recognisable branding and a low-risk editorial profile. SOFACLUB.TV fills the gap between kids' channels, general entertainment and uncontrolled user-generated content.

On Screen

A world families keep coming back to.

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The Wummis
The Wummis family lineup
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Let's build family entertainment worth gathering for.

Content partner, advertiser or platform — get in touch to bring SOFACLUB.TV to your audience.

Get in touch